Capturing fashion is one of the most difficult aspects of product photography. However, it is our passion and our main specialty.
We achieve excellent images in all four styles of apparel photography:
- Mannequin – an image of styled clothing draped over a mannequin or a dressing form. A variety of classic and modern mannequins are available to us from Oakland-based company Mannequin Madness
- Invisible Mannequin – an image of styled clothing which maintains the three-dimensional form, but without a mannequin inside. This effect is achieved by a combination of several photographic and retouching techniques
- Flat - an image of styled clothing laid out and photographed flat
- Hanging - an image of styled clothing hanging on a visible or invisible hangers or wires
Depending on our clients' needs we will capture multiple details of the products, allowing the consumers to virtually experience the merchandise in a variety of ways while shopping online.